Privacy Policy

Effective Date: September 04, 2025

BESTEA, a brand owned and operated by Yummo Agro Products Private Limited (“Company,” “we,” “our,” or “us”), values your privacy.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have. By visiting our website and/or purchasing our products, you agree to the practices described here.

Company Details

Yummo Agro Products Private Limited (Brand: BESTEA)
Registered Address: DR.NO.118/W-1/B-1, East Street, Muthulakampatti, Varadharajanagar, Melamangalam, Theni, Tamil Nadu ‒ 625562, India
Phone: +91 99623 88148
Email: enquire@bestea.co.in

1) Scope

This Policy applies to our website, communications, and e-commerce operations where we sell tea products in India. It covers information collected online (site, email, forms, checkout) and information collected via our customer support channels.

2) Information We Collect

  • a) Identity & Contact Data: name, email, mobile number, billing and shipping address.
  • b) Account & Communications Data: your messages to us, support tickets, preferences (e.g., newsletter).
  • c) Demographic Data (voluntary): age group, gender, city/state/pincode.
  • d) Transaction Data: items purchased, quantities, order value, order IDs, timestamps.
  • e) Payment Data: processed via Razorpay. We do not store full card/UPI details. Razorpay may collect card/UPI info solely to authorize and settle payments.
  • f) Technical & Usage Data: IP address, device and browser type/version, operating system, referring URLs, pages viewed, time spent, and cookie identifiers.
  • g) Marketing Data: your preferences for receiving marketing from us and channels you interact with.
  • h) User-Generated Content: product ratings/reviews and feedback you voluntarily submit.

3) Sources of Data

We collect data directly from you (e.g., checkout, forms), automatically via cookies and similar technologies, and from third parties (payment gateway Razorpay for payment status/IDs, courier partners for delivery status, and analytics/service providers for aggregated usage metrics).

4) How We Use Your Information

  • a) Fulfilling orders and delivering products.
  • b) Processing payments securely via Razorpay and preventing fraud.
  • c) Providing customer support and responding to your requests.
  • d) Sending transactional updates (order confirmations, shipping, delivery).
  • e) Personalizing and improving our website, products, and services.
  • f) Conducting analytics and performance measurement.
  • g) Sending marketing communications if you subscribe/consent; you can opt out anytime.
  • h) Meeting legal, regulatory, accounting, or tax obligations.

5) Razorpay Payments

We use Razorpay to process payments and refunds. We do not store your complete card numbers, CVV, or UPI PINs on our servers. Razorpay is responsible for secure handling of payment credentials and may process your data for fraud detection, authorization, and settlement.

6) Cookies & Similar Technologies

We use cookies and similar tools to keep you signed in, remember your cart, measure site performance, and improve content. You can manage cookies in your browser settings. Disabling certain cookies may affect site functionality. Types used include: essential/required, functional, analytics/performance, and (where applicable) marketing cookies.

7) Sharing of Information

We do not sell your personal data. We may share limited data with:

  • Payment gateway (Razorpay) to process payments and refunds.
  • Logistics/courier partners to deliver orders.
  • IT, hosting, analytics, email, and customer support providers who help run our site and services.
  • Professional advisors (accountants, auditors) and authorities where required by law.

Service providers are bound to handle data only under our instructions and with appropriate safeguards.

8) International Data Transfers

Some service providers may store/process data outside your jurisdiction. Where applicable, we take steps designed to ensure a reasonable level of protection for your information in line with applicable requirements.

9) Data Retention

We retain data for as long as necessary for the purposes described above, including to comply with legal/tax/accounting requirements. Typical durations: order/transaction records̶up to 8 years; support communications̶up to 3 years; marketing preferences̶until you opt out; cookie identifiers̶as set by cookie type or until cleared.

10) Security

We use administrative, technical, and physical safeguards appropriate to the nature of the data we handle (e.g., access controls, encryption in transit, hardened hosting). No method of transmission or storage is 100% secure, but we strive to protect your information.

11) Your Choices & Rights

Depending on applicable requirements, you may request to: access, correct, update, or delete your personal information; withdraw marketing consent; or object to/limit certain processing. To exercise these rights, email enquire@bestea.co.in. We may verify your identity before responding and aim to respond within 30 days.

12) Children’s Privacy

Our website and products are intended for adults. We do not knowingly collect personal data from individuals under 18 years of age. If you believe a minor has provided data, contact us to delete it.

13) Updates to this Policy

We may revise this Policy from time to time. We will post the updated version with a new “Effective Date.” Continued use of our website after changes means you accept the updated Policy.

14) Contact

Yummo Agro Products Private Limited (Brand: BESTEA)
Registered Address: DR.NO.118/W-1/B-1, East Street, Muthulakampatti, Varadharajanagar, Melamangalam, Theni, Tamil Nadu ‒ 625562, India
Phone: +91 99623 88148
Email: enquire@bestea.co.in